Instant impact
Auction registrations up by
+70%
*3 months after go live.
Creating the finestauction websites
Auction Fusion is a next-generation auction website platform built for unparalleled AI and search performance and customer experience
Created by
Why Auction Fusion?
More consignors and buyers find you on Google and AI
Better conversion from first click to sold
AI-ready.
Mobile-optimised.
Future-proof.
Low monthly licence fee
Designed for clicks.
Built for people.
From the first online query to a seamless customer experience on your new website, Auction Fusion drives consignment and sales at every step. And with your upcoming lots visible on Google in hours, Auction Fusion is beating the biggest and best in the auction world.
That's why our auction clients are seeing conversions per customer up by over 500%.
Stanley Gibbons Baldwin's
3-months post launch
ReachUp by
1200%
EngagementUp by
600%
Search rankingUp by 12
18-208-10
Total Indexed pagesUp from
29772k
To Auction Fusion's credit our improvement in SEO has been nothing less than stratospheric. Coupled with much improved functionality in critical areas like searching, image rendering, and lot alerts we are in a much better position to compete for consignments and bidders.
The exciting results continue with 100% sold in our following 2 auctions.
Thanks for all the hard work behind the scenes to make this auction a success.
Power of targeted search
2/3
Of target actions (e.g. request estimate) from free-search customers.
Customers love it
88%
Of customers rated site 4 or 5 out of 5 (200+ customers).
Improved reach
Recent site launch saw this massive increase in weeks.
24000%
Key to ALL sales
91%
Of all winning bidders are registered on the website.
Google loves it
100%
Upcoming lots on Google within hours - way ahead of competitors.
Case Study
Conversions per customer up 500%
Auction Fusion has transformed Lyon and Turnbull's website and digital brand. It's revolutionised their SEO and AEO - reach, relevancy and ranking. And it's given L&T a bespoke online web brand which their customers love (88% rating it 4 or 5 out of 5).
From 'go live' of the new Auction Fusion site, we retained over 100,000 historic lots and auction links with smart 1-2-1 redirection.
The site also features automated and personalised content and cross-links, thematic pages (e.g. Artists and makers) and a host of customer-friendly auction features - all delivered by Auction Fusion, with a customisation layer to make the site uniquely L&T.
First year since 'go live' with L&T's Auction Fusion website
+50%Customers are 50% more likely to click on an L&T Google result.
x 3Customers spend 3 times longer on the website.
+500%Target conversions per customer are up by 500%.
Working with the Binary Vision team has been a joy - they present a level of dedication, care, creativity, and technical ability we have rarely seen elsewhere. Their mantra that digital is all about people comes through in every aspect of a project.
Answer Engine Optimised
Search is changing fast. Auction Fusion is ready.
Here’s how Auction Fusion delivers consignments and sales in a world of AI-generated results:
- Automated AI-friendly webpage ‘mark-up’, surfacing the expertise and content you want to share
- Dedicated answer-ready content components
- Built to deliver actionable AI outputs and links - with a focus on consignment and bidding
Powering the auction journey
World-beating SEO and AEO
Built from the ground up to deliver customers to your website
Superb customer experience
Focused on delivering key conversions
You're in control
Your website is critical infrastructure for your auction house. How much control do you have over how it looks and works?
Own your data
And your brand and your customer relationships
Website and app
Best-of-both-worlds web app, with a beautiful mobile-optimised user interface.
Personalised and automated
The future of engagement is automated customer-specific personalisation
World-beating SEO and AEO
Built from the ground up to deliver customers to your website
Auction Fusion is built and supported by web and digital experts, Binary Vision.
Binary Vision have been trailblazers in digital for 40 years, working with high-profile clients such as: Royal Air Force, Barnardo’s and AstraZeneca. Starting three years ago, Binary Vision moved into the auctions sector, bringing the latest and best in web and digital expertise to a sector trapped in legacy technologies. Binary Vision's Auction Fusion team have, between them, over a hundred years of digital expertise.
Our partners
The Auction Fusion model is simple: create a modular, highly extensible auctions platform and integrate with the best-in-class globally, notably:
Auction Fusion is built and supported by web and digital experts, Binary Vision.
Binary Vision have been trailblazers in digital for 40 years, working with high-profile clients such as: Royal Air Force, Barnardo’s and AstraZeneca. Starting three years ago, Binary Vision moved into the auctions sector, bringing the latest and best in web and digital expertise to a sector trapped in legacy technologies. Binary Vision's Auction Fusion team have, between them, over a hundred years of digital expertise.
Our partners
The Auction Fusion model is simple: create a modular, highly extensible auctions platform and integrate with the best-in-class globally, notably:
More incredible benefits
Retain your current links and SEO
Then build on it. Even if you're moving to a completely new website and back-end, Auction Fusion supports smart link redirection for all your historic lots and auctions.
Affordable excellence
Your dedicated, feature-rich auction website for a low-cost monthly licence. No hammer or per user fees. Get in touch for Auction Fusion prices and packages.
Secure and robust
Built for security and peace of mind, with a fully 'decoupled' website that keeps your business-critical data out of harm's way on a separate platform (AMS).
Auction-friendly CMS
Our heavily-customised Content Management System is designed to work the way auction houses work. It's flexible, powerful and incredibly easy to use.
Contact us
for details on prices and features